Free launch tool
Digital Product Launch Checklist
A calm one-page launch path for creators choosing Payhip, Gumroad, Etsy, or a simple website checkout.
Use this before you build another product file. It helps you confirm the buyer problem, platform, listing basics, checkout trust, and first traffic loop.
Best for
First digital product launches
Payhip, Gumroad, Etsy, and website sellers
Notion templates, PDFs, planners, and spreadsheet tools
Low-pressure organic promotion
Print or save as PDF
1. Offer Clarity
- The product solves one specific buyer problem.
- The product name says the outcome, not just the format.
- The first buyer can understand the value in under 10 seconds.
- The product has one clear next step after download.
2. Platform Choice
- Use Payhip when you want simple checkout, file delivery, and your own traffic loop.
- Use Gumroad when your audience already trusts Gumroad-style creator checkouts.
- Use Etsy when marketplace search matters and you can compete on listing quality.
- Use your website as the trust hub even if checkout happens elsewhere.
3. Listing Basics
- Title includes the buyer, problem, and product type.
- Description opens with who it helps and what gets easier.
- Images show the inside, not only a pretty mockup.
- FAQ answers compatibility, delivery, refund, and support questions.
4. Checkout Trust
- Refund policy is easy to find.
- Support email is visible.
- License terms explain personal/commercial use clearly.
- Download and access expectations are stated before purchase.
5. Organic Traffic Loop
- One buyer-intent blog article supports the product.
- Five fresh Pinterest pins point to the article or product page.
- One LinkedIn post explains the buyer problem without hard selling.
- Two useful Reddit replies answer real questions without forcing a link.
- One resource/backlink pitch is sent to a relevant site or directory.
6. Launch Review
- Check impressions, clicks, saves, replies, and checkout starts after 7 days.
- Rewrite the weakest title or pin before creating a new product.
- Add one FAQ based on the first real question or objection.
- Keep the winner and create three more angles around it.